Digital Economy and Communication Technologies: Methods and Mechanisms of Promotion through E-Commerce and E-Marketing
Article Sidebar
Main Article Content
Abstract
This paper focuses on the methods and the mechanisms of E-commerce and E-marketing, and the important role of international electronic companies in this vital and digital field. The spreaders of the digital economy and the techniques of information and communication technology are deployed with applications of E-commerce and E-marketing. Thus, the digital globalization opens the horizon of technological development and accelerates the growth of the use of modern techniques through the innovation of the digital economy in our daily lives. In addition, the modernization of companies in the field of E-marketing and E-commerce has a direct impact on the strategic relationship between internet users, information, technology and business. In this sense, my theoretical study determines methods and mechanisms of promotion through E-commerce and E-marketing during the revolution of the digital economy and the technologies of modern and social communication.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
How to Cite
References
S. Ba, A.B. Whinston, and H. Zhang, (2002), « Building trust in online auction markets through an economic incentive mechanism », Decision Support Systems 970 (2002), xxx-xxx.
E. Brynjolfsson, and L.M. Hitt, (2000), « Beyond Computation: Information Technology, Organizational transformation and Business Performance », Journal of Economic Perspectives, Vol.14, N°4, pp.23-48. [CrossRef]
Q. Dai, and R.J. Kauffman, (2002), « Business Models for Internet-Based B2B Electronic Markets », International Journal of Electronic Commerce, Vol.6, N°4, pp.41-72. [CrossRef]
C.K. Georgiadis, E. Stiakakis, and A.R. Ravindran, (2013), « Editorial for the special issue: Digital Economy and E-Commerce Technology », Springer-Verlag, Oper Res Int J. (2013), Vol.13, pp.1-4. [CrossRef]
J.C. Henderson, and N. Venkatraman, (1993), « Strategic alignment: leveraging information technology for transforming organizations », IBM Systems Journal, Vol.32, N°1, pp.472-484. [CrossRef]
E.W.T. Ngai, and F.K.T. Wat, (2002), « A literature review and classification of electronic commerce research », Information & Management, Vol.39, pp.415-429. [CrossRef]
F. Sabbagh, (2017), « Electronic commerce and electronic marketing: Methods and Mechanisms of promotion », Édition Knoowy, Study Documents.
Y. Zhong, (2012), « Social Commerce: A New Electronic commerce », Eleventh wuhan international conference on e-Business, Vol.49, pp.164-169.
L. Zhou, P. Zhong, and H.D. Zimmermann, (2013), « Social commerce research: An integrated view », Electronic commerce research and applications, Vol.12, pp.61-68. [CrossRef]
G. Zupan, (2016), « E-Skills and Digital economy », Statistical Office of the Republic of Slovenia.