A Study of Customer Buying Behavior for Online Shopping with Special Reference to Electronic Goods
Article Sidebar
Main Article Content
Abstract
This paper aims to identify the various factors that affect customer buying behaviour. In the Digital era, online shopping has seen a rapid rise. The emergence of the internet and technological progress has transformed how consumers interact with commerce. Online shopping has become a pivotal element of modern consumer behavior, altering purchasing habits, preferences, and decision-making processes. This essay provides a comprehensive analysis of consumer behaviour in the context of online shopping, addressing factors that shape buying decisions, the significance of trust and convenience, the influence of social dynamics, the psychological elements that impact choices, and the implications for businesses. By reviewing existing research and empirical evidence, this study provides meaningful insights into the complexities of online consumer behaviour in the electronic goods sector.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
How to Cite
References
Liang, T., and Lai, H. (2000). Electronic store design and consumer choice: An empirical study, Proceedings of the 33rd Hawaii International Conference on System Sciences. DOI: http://doi.org/10.1109/HICSS.2000.926863
Schubert, P. and Selz, D. (1999). Web Assessment: Measuring the effectiveness of electronic commerce sites beyond traditional marketing paradigms, in the proceedings of the 32nd Hawaii International Conference on System Sciences.
DOI: http://doi.org/10.1109/HICSS.1999.772941
Bellman, S., Lohse, G., and Johnson, E. (1999). Predictors of online buying behavior, Communication of the ACM, 32-38. DOI: http://doi.org/10.1145/322796.322805
Fishbein, M., and Ajzen, I. (1975). Belief, attitude, intention and behaviour: An introduction to theory and research. Massachusetts: Addison-Wesley. https://www.researchgate.net/publication/233897090
Borchers, A. (2001). Trust in Internet Shopping: A test of measurement instrument, Proceedings of the 7th Americas conference on information systems, 799-803. https://www.researchgate.net/publication/254580017_Trust_in_Internet_Shopping_A_Proposed_Model_and_Measurement_Instrument
Lee, J., Kim, J., and Moon, J. Y. (2000). What makes internet users revisit cyber stores? Key design factors for customer loyalty, CHI Letters (2:1), 305-312. DOI: http://doi.org/10.1145/332040.332448
Kym, H. (2003) An Empirical Study on Consumer Acceptance of Digital Products and Physical Products in
Electronic Markets, https://www.researchgate.net/publication/228976728_An_Empirical_Study_on_Consumer_Acceptance_of_Digital_Products_and_Physical_Products_in_Electronic_Markets
Liang, T. and Huang, J. (1998). An empirical study on consumer acceptance of products in electronic markets: a transaction cost model, Decision Support System (24), 29-43. DOI: https://doi.org/10.1016/S0167-9236(98)00061-X
Jahng, J., Jain, H., and Ramamurthy, K. (2001), The impact of electronic commerce environment on user behaviour, E-service journal (1:1), 41-53. DOI: http://doi.org/10.1353/esj.2001.0003
Leowengart, O., and Tractinsky, N. (2001), Differential effects of product category on shoppers’ selection of web-based stores: a probabilistic modelling approach, Journal of electronic commerce research (2:4), 12-26. URL: https://www.researchgate.net/publication/220437632_Differential_Effects_of_Product_Category_on_Shoppers'_Selection_of_Web-based_Stores_A_Probabilistic_Modeling_Approach
Lohse, G. L., and Spiller, P. (1998), Quantifying the effect of user interface design features on cyberstore traffic and sales: Chapter in J. Coutaz and J. Karat (Eds.). CHI’98 conference proceedings, Los Angeles, CA. Los Alamitos, CA: ACM Press. April 18-23, URL: https://www.cs.cmu.edu/~bam/uicourse/20790utc04/cmuonly/p211-lohse.pdf
Ho, C., and Wu, W. (1999). Antecedents of consumer satisfaction on the internet: an empirical study of online shopping, Proceedings of the 32nd Hawaii International Conference on System Sciences. DOI: http://doi.org/10.1109/HICSS.1999.6474470
Bhatnagar, A; Misra, S., and Rao, H. R. (2000). Online risk, convenience and Internet shopping behaviour, Communications of the ACM (43:11), 98-105. DOI: http://doi.org/10.1145/353360.353371
Cho, Y.; IM, I.; Hiltz, R, and Fjermestad, J. (2002). An Analysis of Online Customer Complaints: Implications for Web Complaint Management, Advances in consumer research, 9, 318-326. DOI: http://doi.org/10.1109/HICSS.2002.994162
Li, H.; Kuo, C; and Russell, M.G. (1999), The impact of perceived channel utilities, shopping orientations and demographics on the consumers' online buying behavior, Journal of computer-mediated communication (5:2). DOI: http://doi.org/10.1111/j.1083-6101.1999.tb00336.x
Li, N. & Zhang, P. (2002). Consumer online shopping attitudes and behaviour: An assessment of research. AMCIS proceedings, 508-517. URL: https://www.researchgate.net/publication/2557074_Consumer_Online_Shopping_Attitudes_and_Behavior_An_Assessment_of_Research
Gefen, D. et al. (2003). Trust and TAM in online shopping: an integrated model, MIS Quarterly. DOI: http://doi.org/10.2307/30036519
Hoffman, D. L. et al. (1999). Building customer trust online, Communications of the ACM. 42 (4), 80-85.
DOI: http://doi.org/10.1145/299157.299175
Mayer, R. C.; Davis, J. H., & Schoorman, F. D. (1995), An integrative model of organisational trust, Academy of Management Review. 20 (3), 709-734. DOI: https://doi.org/10.2307/258792
Culnan, M. J. & Armstrong, P. K. (1999). Information privacy concerns, procedural fairness and impersonal trust: An empirical investigation, Organisation Science, 10 (1), 104-115. DOI: https://doi.org/10.1287/orsc.10.1.104
Schurr, P. H. & Ozanne, J. L. (1985), Influences on exchange processes: Buyer’s preconceptions of a seller’s trustworthiness and bargaining toughness, Journal of consumer research, 11, 939-953. DOI: http://doi.org/10.1086/209028
Anderson, J. C. & Narus, J. A. (1990). A model of distributor firm and manufacturer firm working partnerships, Journal of Marketing, 54 (1), 42-58. DOI: https://doi.org/10.1177/002224299005400103
Kini, A. & Choobineh, J. (1998). Trust in electronic commerce: definition and theoretical considerations, Proceedings of the 31st Hawaii International Conference on System Sciences. DOI: http://doi.org/10.1109/HICSS.1998.655251
Lohse, G. L., Bellman, S. & Johnson, E. J. (2000). Consumer buying behaviour on the internet: Findings from panel data, Journal of Interactive Marketing, 14 (1), 15-29. DOI: http://doi.org/10.1002/(SICI)1520-6653(200024)14:1%3C15::AID-DIR2%3E3.0.CO;2-C
Loshe, G. L. & Spiller, P. (1998). Electronic shopping, Communication of the ACM, 41 (7), 81-88. DOI: https://doi.org/10.1145/278476.278491
Zhang, J.; Farris, P. J.; Irvin, J.W.; Kushwaha, T.; Steenburgh, T. J.; and Weitz, B. A. (2010). Consumer Behavior in Online Shopping: A Comprehensive Review, Journal of Retailing, 1-3. https://www.researchgate.net/publication/329791137_Multichannel_Retailing_A_Review_and_Research_Agenda
Adomavicius, G. and Tuzhilin, A. (2006). Personalisation technologies: A process-oriented perspective, Business and Information Systems Engineering, the international journal of Wirtschaftsinformatik 48(6):449-450, DOI: http://doi.org/10.1007/s11576-006-0098-7