An Analysis of Adoption Patterns and Challenges of Digital Marketing Strategies in Agribusiness: Special Reference to Coconut Farmers. Indian Journal of Economics and Finance (IJEF), [S. l.], v. 5, n. 2, p. 84–89, 2025. DOI: 10.54105/ijef.B2639.05021125. Disponível em: https://www.journals.latticescipub.com/index.php/ijef/article/view/1136.. Acesso em: 10 dec. 2025.