[1]
Dr. S. Akhilatran. 2026. Impact of Social Media Influencer Marketing on Impulse Buying Behaviour of Online Consumers. Indian Journal of Mass Communication and Journalism (IJMCJ). 5, 4 (Jun. 2026), 9–13. DOI:https://doi.org/10.54105/ijmcj.C1171.05040626.