Impact of Digital Advertising by the Influencers on Consumers’ Online Buying Behaviour (Special Reference to Instagram). Indian Journal of Mass Communication and Journalism (IJMCJ), [S. l.], v. 3, n. 4, p. 20–27, 2024. DOI: 10.54105/ijmcj.D1079.03040624. Disponível em: https://www.journals.latticescipub.com/index.php/ijmcj/article/view/695.. Acesso em: 2 may. 2025.