Examining the Impact of Sustainable Branding on Consumer Behaviour through Digital Platforms. Indian Journal of Mass Communication and Journalism (IJMCJ), [S. l.], v. 5, n. 4, p. 1–8, 2026. DOI: 10.54105/ijmcj.D1172.05040626. Disponível em: https://www.journals.latticescipub.com/index.php/ijmcj/article/view/1260.. Acesso em: 11 jul. 2026.