Impact of Social Media Influencer Marketing on Impulse Buying Behaviour of Online Consumers. Indian Journal of Mass Communication and Journalism (IJMCJ), [S. l.], v. 5, n. 4, p. 9–13, 2026. DOI: 10.54105/ijmcj.C1171.05040626. Disponível em: https://www.journals.latticescipub.com/index.php/ijmcj/article/view/1261.. Acesso em: 11 jul. 2026.