Selection of Celebrity Endorser and Purchase Intention: A New Model. Indian Journal of Management and Language (IJML), [S. l.], v. 1, n. 1, p. 1–9, 2024. DOI: 10.54105/ijml.B2024.041121. Disponível em: https://www.journals.latticescipub.com/index.php/ijml/article/view/386.. Acesso em: 1 may. 2025.