Indian Journal of Management and Language (IJML)
The Indian Journal of Management and Language (IJML) has ISSN 2582-886X (online), open-access, peer-reviewed, periodical half-yearly international journal, which is published by Lattice Science Publication (LSP) in April and October. Authors can electronically submit articles throughout the year using the Article Submission System. Authors can format their article either in (i) a single-column format or (ii) as per the journal template. The submitted articles should not have been previously published or are currently under consideration for publication elsewhere. The journal does not accept brief or short notes for publication. The editors retain the right to reject any articles that lack quality or originality without sending them for review. All articles must fall within the journal’s scope and will undergo a double-anonymized peer-review process. Authors must confirm that they have read and understood the content of their submitted article and ensure that it meets acceptable English grammar and usage standards. To help with the proofreading process, authors can use tools like Grammarly or similar applications. As an open-access journal, authors must pay an Article Processing Charge (APC) to publish their articles and retain copyright. Additionally, authors should familiarise themselves with the editorial and publishing policies of the journal.
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Behavioural Dynamics of Health Insurance Adoption: A Consumer Perspective
Health insurance plays a critical role in mitigating the financial risks associated with medical expenses. This study investigates consumer behaviour toward health insurance, focusing on demographic influences, key decision-making factors, and relevant theoretical frameworks. In the aftermath of the pandemic, consumer attitudes toward health insurance have undergone a significant transformation. Once viewed as a discretionary expense, health insurance is now regarded as a crucial component of financial planning. As a result, the demand for health insurance has increased year by year. This paper examines the key factors influencing consumer behaviour, including heightened health awareness, financial preparedness, policy flexibility, digital accessibility, and trust in providers. By understanding these shifts, insurers and policymakers can better align their offerings with consumer needs and expectations in a post-pandemic landscape. Ultimately, this study aims to provide insights into the motivations behind health insurance adoption and the evolving priorities of modern consumers.
Copyright (c) 2025 Dr. N. Ramanjaneyulu, Dr. G Hari Kumar, M Umrez (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Digitalization and Transformation of the Higher Education System in India Through the New Education Policy 2020 for Enhanced Quality Education
The National Education Policy (NEP) 2020 outlines a plan for overhauling the Indian educational system, with a focus on experiential learning, integration of technology, and holistic development. According to NEP 2020, a holistic and multimodal education would seek to integrate the development of all human capacities, including intellectual, artistic, social, physical, emotional, and moral. The development of humanistic, ethical, constitutional, and universal human values—such as truth (Satya), righteous behavior (dharma), peace (shanti), love (prem), nonviolence (ahimsa), scientific temper, citizenship values, and life skills—as well as lessons in seva/service and community service programs are all considered essential components of value-based education. The objectives of this paper are to find out about initiatives for digitization in educational institutions, examine the effects of the New Education Policy 2020 on higher education, and highlight the changes in India's higher education system. The data is collected through a structured questionnaire served to students and faculty in universities and colleges in the states of Assam, Meghalaya, Nagaland, and Arunachal Pradesh. A primary tool, a structured questionnaire, was administered to 350 students and 150 teachers from colleges and universities.
Copyright (c) 2025 Prof. (Dr.) Meenu Sharma (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Acquiring Opportunities to Enhance Career Prospects: The Major Goal of all Individuals
The promotion of career advancement is regarded as one of the primary goals of individuals across all occupations, communities, and socioeconomic backgrounds. To achieve this goal, individuals must be well-prepared. They need to lead to the upgradation of different types of competencies and abilities. Individuals enrol in educational institutions of all levels and acquire education. Furthermore, they work diligently to find employment opportunities. In addition, they are augmenting their information with various types of job duties and methodologies necessary to carry them out effectively. Furthermore, the inculcation of traits such as morality, ethics, diligence, and conscientiousness is regarded as of utmost significance in generating the desired outcomes. As a consequence, individuals will make a significant contribution to performing their job duties and responsibilities effectively, achieving their desired goals and objectives, and meeting the expectations of those in leadership positions. In this manner, individuals will make a significant contribution to promoting career enhancement. As a consequence, individuals will contribute effectively in bringing about improvements in their overall personality traits and standards of living. Therefore, it is well understood that acquiring opportunities to enhance career prospects is a significant goal for all individuals. The main concepts considered in this research paper are understanding the meaning and significance of opportunities to improve career prospects, measures to be implemented for obtaining such opportunities, and the advantages of promoting career prospect enhancement.
Copyright (c) 2025 Dr. Radhika Kapur (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Augmenting Decision-Making Skills: Essential in Leading to the Up-Gradation of Living Conditions
Throughout the lives of individuals, in both personal and professional spheres, they are required to make wise and productive decisions regarding various subjects and concepts. Family members make decisions for their children, but when one reaches the adulthood stage, they can make their own decisions. This is regarded as an integral part of individuals' lives. The upgradation of analytical and critical-thinking skills is viewed as vital in making wise and productive decisions in various areas. Furthermore, individuals need to ensure that decisions are flexible. In other words, changes can be implemented in a manner that effectively influences the decisions made. The decisions made need to be favourable to individuals in bringing about improvements in their overall quality of life. Within all types of organizations, individuals in leadership positions are vested with the authority and responsibility of making wise and productive decisions. Furthermore, they ensure that the decisions made facilitate an increase in employee morale and lead to improvements in the overall organisational structure. Hence, within personal and professional lives, the honing of decisionmaking skills facilitates the promotion of well-being and goodwill. Therefore, it is understood that augmenting decisionmaking skills is essential for improving living conditions. The main concepts considered in this research paper are understanding the meaning and significance of augmenting decision-making skills, measures to be implemented for augmenting decision-making skills, and the advantages of augmenting decision-making skills.
The Digital Journey of Regional Linguistic Identity
Varhadi and Nagpuri Marathi, key varieties spoken in the Vidarbha region of the State of Maharashtra, are thriving in the digital space, bridging traditional oral culture with modern technology. This study examines the representation of variety across various platforms, including YouTube, Facebook, Instagram, and WhatsApp, as well as contributions from regional cinema and mobile apps. Data analysis highlights content categories such as comedy, lifestyle, tourism, education, and political discourse, with creators like Neha Thombre, Shashank Udakhe and Karale’s Phoenix Academy Wardha gaining significant traction. Films like Naal and shows like Fu Bai Fu, Chala Hava Yeu Dya, and Maharashtrachi Hasya Jatra showcase the authentic Varhadi Marathi character played by Marathi Actor Bharat Ganeshpure, while apps like the Varhadi Bible cater to cultural and religious contexts. Messaging platforms further enhance variety presence, enabling informal communication and cultural exchange. This research highlights how regional languages utilise digital media to preserve linguistic identity, foster cultural richness, and engage broader audiences, underscoring the potential of regional varieties to thrive in the era of digital transformation.
Copyright (c) 2025 Dr. Rahul Mhaiskar (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
The Effect of Timely Preventive Maintenance (PM) on Tourists' Satisfaction with Hotels
In This paper we explore the impact of performing preventive maintenance (PM) on time on tourists' satisfaction with hotel services. By analyzing existing literature on service quality and customer satisfaction and loyalty, we highlight how timely PM can enhance hotel facilities, improve service reliability, and ultimately boost tourist satisfaction. The study emphasizes the importance of maintaining high-quality services in the hospitality industry, particularly in the context of medical tourism, where comfort and reliability are paramount. The quantity and quality of maintenance are directly related to guest satisfaction and the overall quality of hotels. Finally, we examine several examples to illustrate the effects of PM programs on guest satisfaction. In this study, we analyze the effects of PM on guest satisfaction using a conceptual mode.
Copyright (c) 2025 Yousof Gholipour, Naser Khani, Mohsen Rokrok (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Impact of Workplace Alienation on Managers and Engineers
Workplace alienation is described as a state of being in which the employee is demotivated and disinterested in their individualized role and responsibilities at their place of work. The psychological feeling of alienation or separation from their employer and colleagues, and having very little or no passion at all towards their work. This kind of occupational scenario is observed as an implication of certain employer-based actions toward the employee. These actions may comprise being unable to recognize the drive and successes, criticizing the output and the employee, lack of empathy towards the employee, and other issues. This study focuses on understanding the Work Alienation (WA) of Engineers and Managers; and also analyses the influence of sociodemographic features on the OSE among the employee groups. The study was conducted in a major manufacturing Public Sector Unit, located in Mysore. The stratified random sample consisted of up to a hundred and twenty samples selected as per inclusion and exclusion criteria. The data was collected using the WA tool, along with a demographic data sheet. The data was analyzed using statistical tools like Regression analysis, Two-way ANOVA, and Duncan’s Multiple Range Test (DMRT). The results of the study are Engineers and Managers did not differ significantly in their WA scores; the interaction effect between occupation type and different income, age, and years of work experience, are nonsignificant which shows that WA is similar in employees irrespective of the occupation they have. To conclude, WA influences employees' beliefs in their competencies in being able to control their work, thereby over such scenarios that impact them. Beliefs about one’s efficacy influence choices in life, motivation levels, functioning levels, resilient behaviour towards adverse situations, and being vulnerable to stress and its lifethreatening consequences.
Copyright (c) 2025 Dr. Gururaj B Urs, Dr. Kiran Kumar Thoti (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Encouraging Socialization: Essential in Leading to Up-gradation of Personality Traits
The individuals, belonging to all age groups, occupations, communities and socio-economic backgrounds are required to acknowledge the meaning and significance of socialization. From the stage of early childhood, the individuals need to realize that beyond their homes also there is a world, with which they are required to communicate with. Hence, within personal and professional lives of the individuals, they need to encourage socialization. This needs to be reinforced with family and community members. In order to carry out this task, one needs to be well-informed in terms of communication ethics, i.e. making use of polite language and decent words; treating others with respect and courtesy; making provision of factual information; reinforcing the traits of efficiency, honesty and truthfulness; depicting the traits of helpfulness and co-operation and possessing an approachable nature and an amiable attitude. As a consequence of acknowledging and implementing all these factors, one will render an important contribution in reinforcing socialization. One of the important aspects that needs to be taken into account is, one needs to reinforce a constructive approach. Furthermore, one will have to form cordial and amiable terms and relationships with each other. This is essential in encouraging socialization within and outside the homes. Therefore, it is well-understood, encouraging socialization is essential in leading to up-gradation of personality traits. The main concepts that are taken into account in this research paper are, understanding the meaning and significance of encouraging socialization, measures to be put into operation in encouraging socialization and advantages of encouraging socialization.
LSS 4.0: A Conceptual Framework for Integrating Lean Six Sigma and Industry 4.0 for Smart Manufacturing Excellence
Lean Six Sigma 4.0 (LSS 4.0) represents a transformative evolution of Lean Six Sigma, integrating Industry 4.0 technologies to drive smart manufacturing excellence. By leveraging Artificial Intelligence (AI), the Internet of Things (IoT), Digital Twins, and Big Data Analytics, LSS 4.0 enables realtime decision-making, predictive intelligence, and autonomous process optimization, enhancing efficiency, agility, and resilience in modern industrial environments. This paper introduces a conceptual framework for LSS 4.0, redefining the DMAIC (Define-Measure-Analyze-Improve-Control) methodology through IoT-driven process monitoring, AI-powered predictive analytics, and digital twin simulations. This transformation shifts manufacturing from reactive control to predictive and autonomous optimization, reducing variability, defects, and waste while maximizing productivity, resource efficiency, and sustainability. By leveraging data-driven decision-making, intelligent automation, and predictive maintenance, the framework enhances process reliability, prevents defects, and improves operational performance. Despite its advantages, LSS 4.0 presents challenges, including technological complexity, workforce upskilling, and organizational resistance. This study underscores the critical role of leadership-driven digital transformation, AI-augmented decision-making, and targeted skill development in fostering an innovation-driven manufacturing culture. Additionally, blockchain for secure supply chain traceability, augmented reality (AR) for enhanced humanmachine collaboration, and edge computing for decentralized intelligence are explored as key enablers of LSS 4.0’s full potential. Leadership commitment, cross-functional collaboration, and AI-driven Lean workflows are identified as essential success factors. Aligning digital transformation strategies with Lean principles and fostering a culture of continuous innovation is crucial for realizing LSS 4.0’s full benefits. Finally, this study highlights future research directions, emphasizing Industry 5.0 advancements such as human-centric automation, collaborative robotics, and sustainable smart manufacturing—key drivers in building adaptive, intelligent, and resilient industrial ecosystems.
Copyright (c) 2025 Attia Hussien Gomaa (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Roles of Human Resource Managers: Indispensable in Leading to Progression of Human Resources and Organizations
Within all types of organizations, human resource managers are vested with the authority and responsibility of putting into operation all the factors, which are facilitating in upgradation of human resources. They guide and lead the human resources in the right direction. Furthermore, assistance is provided to them in leading to up-gradation of their competencies, abilities and aptitude. These need to be utilized in an effective manner in doing well in one’s job duties and achieving desired goals and objectives. One of the important aspects that needs to be taken into account is, progression is facilitated, when human resource managers and human resources are developing mutual understanding with each other. Furthermore, one will be able to render an important contribution in meeting the expectations of individuals in leadership positions. The human resource managers throughout their jobs need to be well-informed in terms of their job duties and responsibilities. Furthermore, they need to augment information in terms of various types of methodologies and procedures to generate desired outcomes. In addition, inculcation of traits of morality, ethics, diligence and conscientiousness are facilitating in leading to progression. Therefore, it is wellunderstood, roles of human resource managers are indispensable in leading to progression of human resources and organizations. The main concepts that are taken into account in this research paper are, objectives of human resource managers, understanding roles of human resource managers, and measures to be implemented in leading to up-gradation of roles by human resource managers.
Exploring the Process of Online Brand Advocacy: An In-depth Qualitative Study of Active Fashion Brand Advocates in Indonesia Online Marketplaces
Customers actively supporting a company or product online is known as online brand advocacy and is a crucial component of online marketing. From the standpoint of active fashion brand advocates in online marketplaces, little studies focused on the steps or processes of online brand advocacy. This study attempts to fill this knowledge gap by investigating the process of online brand advocacy through in-depth interviews with 15 active fashion brand supporters in Indonesia online marketplaces. There are four key stages of online brand advocacy: (1) the initial stages of learning about and using the product; (2) the stages of developing a favorable attitude and emotional connection with the brand; (3) the stages of actively sharing and promoting the brand; and (4) the stages of developing a strong brand advocacy and community. The research also revealed that the participants' reasons for online brand promotion varied, including social identification, personal interest, and reciprocity. The results add to our understanding of online brand advocacy by giving us insights into the process from the viewpoints of active fashion brand advocates in Indonesia online marketplaces.
Copyright (c) 2025 Ahmad Priyagung (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Contributions of Working Conditions on Performance of Secondary School Teachers in Moshi District Council, Tanzania
This study was aimed at assessing the contribution of working conditions on work performance of public secondary school teachers in Moshi District, Tanzania. The Two Factor Theory by Herzberg (1959) was used in explaining about specific work motivation that bring about job satisfaction. The study used a convergent research design with a mixed research approach. The population of the study included 1,145 public secondary school teachers from which a sample of 256 respondents was obtained. 5 heads of schools and 3 Ward education Coordinators were used as key informants for the study. Data was collected by using a questionnaire and a key informant interview guide. The validation of the instrument was done through a research expert from MWECAU, and the reliability of the instrument was ensured through Cronbach alpha. The reliability for teachers was r= (0.8). Quantitative data was analyzed using descriptive statistics to get frequencies, percentages and means. Qualitative data was analyzed using contextual themes analysis and narrative analysis methods. Findings indicated that working conditions of secondary school teachers have a positive impact on their performance. The study concluded that working condition in public secondary schools have highly impact on teachers working performance. The study recommends that Ward Education Coordinators should regularly assess the working conditions and resource needs of schools within their jurisdiction.
Copyright (c) 2025 Esther S. Ngereza, Dr. Hezron Onyancha, Prof. Evans Okendo Ogoti (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Representation of the ‘Other’ in Literature and Popular Culture: A Comparative Study of J.M. Coetzee’s Waiting for the Barbarians and the Television Series Game of Thrones
The study of the binaries like the ‘self’ and the ‘other’ has been topic of discussion among various literary and critical theorists. In addition to many others, Postcolonial theorists have always shown a key interest in the study of the binaries like- coloniser and colonised, light and dark, good and bad and so on. Till the twentieth century the Europeans established colonies in the Asian, African and American continents, and this establishment is called ‘colonialism’. However, after the Second World War most of the colonies gained independence, and this gave way to the ‘Postcolonial era’. This end of the colonial order, led to the emergence of the discourse known as ‘Postcolonial’ theory. Postcolonial theory attempts to study the position and representation of the natives during the colonial times. Frantz Fanon, who can be called as one of the earliest Postcolonial theorists, in his The Wretched of the Earth (1961), tried to study the position of the natives in colonial times. With the theorist, many postcolonial writers also tried to portray the colonial world in their works, and one such writer was J M Coetzee. This paper will try to study the presence of the binaries in colonial world through Coetzee’s fictional work Waiting for the Barbarians (1980), by reading it through the insights of Fanon. In addition the paper will also use the medium of popular culture, in the form of the television series Game of Thrones (2011-19) to analyse the binaries outside the colonial context.
Copyright (c) 2025 Kaushik Bhuyan (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Industry 5.0 Post Pandemic Transformation: A Study of Challenges to Inclusive Work Environment
The concept of Industry 5.0 gives a distinctive center and highlights the significance of inquiring about and advancement to back the industry in its long-term benefit to humankind inside planetary boundaries. The concept of industry 5.0 was given by the Japan. They emphasized on advanced technological advancement in each sector for more production and economic upliftment. Industry 5.0 needs to come to hold with the guarantees of progressed digitalization, huge information, and counterfeit insights, whereas accentuating the part these innovations can play to address modern, new prerequisites within the mechanical, societal and natural scene. Unused technologies have the potential to form work environments more comprehensive and more secure for specialists, as well as increment their work fulfillment. Many have lost their job during the pandemic. A large section of our society is not able to cope with innovative techniques. The study will highlight the challenges to inclusive work environments in MNCs in India and suggest measures to face these challenges through empirical research.
Copyright (c) 2025 Dr. Meenu Sharma (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Role of Information Technology on Value Added Tax Compliance in Moshi Municipality
Tax administration issues affect many nations, businesses and individuals. Many nations experience challenges in managing taxes and therefore constantly develop tools and strategies for administering tax effectively. The objective was to determine the role of information technology on VAT compliance. Technology Acceptance Model governed the study, which allow people to adopt technology due to its major constructs, which are perceived ease of use (PEOU) and perceived usefulness (PU). The study used convergent parallel design under mixed approach to collect both qualitative and quantitative data. Total population for this study was 680 registered VAT payers and 8 key informants from Tanzania Revenue Authority management personnel at normal flow unit, which specifically deals with the collection of VAT in Moshi Municipality. Sample size of 251 respondents were obtained through Yamane Formula (2004) from taxpayers in Moshi Municipal. Systematic sampling was used to get respondents during data collection from taxpayers and key informants guide to TRA officers. Primary data was collected using questionnaires and an interview guide. The validity of the research instrument was ensured by research professionals, to check for ambiguities and confusion of the instruments while internal consistency was tested using Cronbach’s alpha coefficient. An Alpha Coefficient of 0.751 was obtained which indicates strong reliability for the study to proceed. The quantitative data was sorted and analyzed using frequency, percentage, mean, and standard deviation. The descriptive statistics were done by using the Statistical Package for Social Science (SPSS). Qualitative data was presented in terms of context and interpreted based on the research objective. The study found that there is a positive impact between information technology and tax compliance and concluded that, IT has increased compliance to VAT traders and improved monitoring and fraud detection to TRA officers. Researcher recommended to TRA office to improve their network availability and system security to protect taxpayers from unintended consequences in terms of privacy, confidentiality, data leakages and cyber security.
Copyright (c) 2025 Mary Matiku, Dr. Nyanjige Mayala, Dr. Amembah A. Lamu Amos (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Influence of Succession Program on the Growth of Church Projects in Evangelical Lutheran Church of Tanzania in Northern Diocese
The study aimed to examine the influence of succession planning on the growth of the Evangelical Lutheran Church of Tanzania in Northern Diocese church projects. A cross-sectional research design was used, with 264 samples from registered employees and project management selected through random and purposeful sampling. Data collection was conducted through questionnaires and in-depth interviews, with face-to-face interviews with 12 management. The study was conducted ethically, ensuring participant privacy and confidentiality. The study considered reliability and validity where a pre-test for internal consistency obtained 0.78 Cronbach’s alpha coefficient that indicated the items were measuring the same context. Data was analyzed using SPSS through descriptive statistics and measure of central tendency. The results revealed that the succession planning program is not well-structured, regularly reviewed, and updated. The majority of the respondents showed no active involvement of the church's leadership in supporting and promoting the program, and no preparation of potential leaders for adequate resources and training to ensure the continuity and sustainability of church projects. The current project does not lead to projected growth, as leadership does not support or promote the succession planning program. The study recommends that the church leadership and stakeholders critically evaluate and reassess the existing succession planning program, actively involving the church leadership in supporting and promoting the program, and effectively identifying and preparing potential leaders.
Copyright (c) 2025 Tumaini B. Minja, Dr. Hezron Onyancha, Dr. Ladis Komba (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Investment Knowledge Effects Share Ownership Among Civil Servants in Moshi Municipal Council, Tanzania
This study investigated on how investment knowledge and education affects share ownership among civil servants in Moshi Municipal Council, Tanzania. The study was grounded by Social Exchange Theory, which suggested that people are more likely to invest when they believe that the benefits of ownership outweigh the risks and costs associated with ownership. This study used mixed approach to collect and analyze data both qualitative and quantitative within the same research project. Concurrent Design was used to provide a comprehensive understanding of the topic of study by triangulation data obtained from multiple sources. A sample size of 187 respondents were obtained using the Yamane Formula through purposeful and stratified random sampling. Questionnaire and key informant interview were used to gather data. Data was analyzed through Pearson Correlation Model and presented through Tables. Pilot testing of the research instruments was conducted to test validity and reliability of the instruments. The instruments were examined by research professionals to determine their validity, and a Cronbach's alpha of 0.78 was obtained for reliability of the research instruments through Statistical Package for Social Science. Ethical guidelines for data collection were ensured to promote moral principles. Statistical Package for Social Science (SPSS) was used to code the obtained data, evaluate the descriptive statistics, and show the results in tables. The study revealed that there is a statistically significant effect between investment knowledge and share ownership among civil servants in MMC and concluded that education and knowledge of investors play a significant role in enhancing investor’s decision to participate in share ownership. Lastly, the researcher recommends that Efforts should be done to increase knowledge and education among civil servants regarding share ownership. Providing access to reliable information, financial advisors, and training programs to empower share ownership participation in Tanzania.
Copyright (c) 2025 Stanslaus Lucas Ntwale, Nyanjige Mayala, Dr. Amembah A. Lamu Amos (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Low Carbon Emission Initiative by Indian Railway: A Case Study
Global warming is one of the biggest problems of 21st century for the world. It is imperative for Transportation sectorto reduce environmental pollution, create energy security and mitigate the severity of the climate change. Indian Govt has already planned to be Green transporter within 2030 by reducing the carbon footprint in Indian railway. Being the fourth largest rail network the initiative of decarbonization will not only impact India but take a predominant role in the world. One of the initiatives of decarbonizing is solar installation on narrow gauge Kalka-Shimla line trains have been depicted here in detail. The study not only reveals the amount of energy saving potential in a train after solar installation but also gives a clear idea on carbon emission reduction per year and carbon credit earned by the initiative. The description of minute details of the solar system, comment on installation benefit on various types of coaches and more over the payback calculation will give a clear planning route map for other countries also who want to address the burning issues of the era like global warming and energy dependency.
Copyright (c) 2025 Marik Gopal, Dr. Arindam Dutta (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Self-Efficacy Beliefs for Technology Integration of University Students in North India: An Empirical Analysis
A self efficacy belief plays an vital and inevitable role in the formation of perception, behavior, confidence throughout our life. Be it the compatibility with the technology or any another thing. Its use is ubiquitous now days. Technology has creeped and infiltrated in our every facet of life. In this Manuscript empirical analysis is done to understand the integration of the technology with the self efficacy beliefs. To measure the confidence in acceptance, understanding and use of technology in real life projects, online research papers of high index (Scopus, SCI and W.O.S) were referred for secondary data. A modified questionnaire (Ling Wang, Peggy A. Ertmer, Timothy J. Newby) was used as per the requirement of the study. Simple random sampling was used, responses were collected through goggle forms. Cronbach alpha =0.941 indicates the reliability of the scale. The analysis indicates that males and post graduate students are a bit less confident in the computer technological capabilities and strategies. Students in the age group 20-22 years are most confident in the self efficacy and belief of the technological capabilities and strategies, those below 20 years of age are highest instable for the use of technology in real life. If the belief and self efficacy is positive then the confidence in the use of technology in real life projects and in academics will be high and vice-versa. Highly positive correlated.
Copyright (c) 2025 Amit Kumar Uniyal, Bharti Bahuguna (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Teaching Interactive Language: The Perspectives and Approaches of EFL Teachers in High Schools and Certain Students in Particular
This study aimed to investigate how high school EFL teachers and students perceived CLT and to what extent they used the principles across their entire classes in the Ethiopian high school setting. The research was carried out using a combination of techniques. Exploratory research approach was used in the study to clarify reliable participant data. 100 students and 26 English language teachers from secondary schools in the West Guji Zone participated in the study, which was carried out in a few chosen secondary schools in the zone. Purposive and random sampling approaches were applied in the sample population selection process. The observation checklist, interview, and questionnaire served as the data gathering tools. Whereas information from interviews and observations was qualitatively presented to support the quantitative data, information from questionnaires was quantitatively evaluated and interpreted in terms of percentages. Overall study results showed that a majority of teachers (80.41%) and over half of participants (62.33%) had a somewhat positive opinion of the CLT premises. The study, however, reveals a stark disparity between the way instructors and students actually use CLT in an EFL setting and how they perceive it.
Copyright (c) 2025 Obsa Kebede Wakuma (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Distance Education: Meaningful in Promoting Learning and Understanding
The main objective of this research paper is to acquire an efficient understanding of meaning and significance of distance education. This is the education that is acquired by individuals, when they are living at a distance. The utilization of various types of technologies is regarded as worthwhile in promoting distance education. Furthermore, communication takes place among educators and students through phones or through exchanging messages and emails. The distance education is the education that takes place from distance. The individuals are required to augment information in terms of different types of techniques that would be facilitating in acquiring distance education. The honing of technical skills is regarded to be of utmost significance. The main reason being, the utilization of different types of technologies and internet is regarded as vital. All types of methods are required to be put into practice in order to generate information in terms of various types of academic subjects and lesson plans. Hence, the distance education is facilitating to the individuals in acquiring education even when they are locating at a distance. Therefore, it is well-understood that distance education has been approving to the educators in augmenting information in terms of various types of academic subjects and concepts. The main concepts that are taken into account in this research paper are, understanding the meaning and significance of distance education, measures to be put into operation in promoting distance education and advantages of distance education.
Copyright (c) 2024 Dr. Radhika Kapur (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Understanding the Importance of Adult and Community Education
In India, in mainly communities, belonging to deprived, marginalized and economically weaker sections, the individuals are normally unable to pursue educational goals. The experience various reasons, which enable them to discontinue their education. Some of the reasons are, scarcity of financial resources, learning disabilities, health problems and illnesses, inability to transfer from one place to another, and so forth. These are experienced in a major or minor form. Hence, all types of problems, major and minor give rise to impediments within the course of achievement of different types of educational goals. The individuals, belonging to all communities and socio-economic backgrounds have recognized the meaning and significance of education. They have formed the viewpoint that education is the instrument, which not only imparts information in terms of academic subjects and lesson plans, but also in terms of ways that are necessary to emerge into moral and ethical human beings. Hence, in urban and in rural communities, there are adult education centres. These are focused on imparting information among adults, who have dropped out before their educational skills are honed. Therefore, it is understood on a comprehensive basis that adult education is facilitating in augmenting knowledge, competencies and abilities among individuals. The main concepts that are taken into account in this research paper are, understanding the meaning and significance of adult and community education, measures to be put into practice in leading to up-gradation of adult and community education and advantages of adult and community education.
A Study on Advertisement and Efficiency in Indian Advertisement Industries
Advertising could be a powerful communication force and important selling tool serving to to sell goods, services, images, and ideas through channel of knowledge and persuasion. It is highly visible force within the society. All people receive several advertising messages daily. It is essential to the success of any sort of business and business. Non-business organization like government, school and universities, and Public Service teams employ a lot of and a lot of advertising ways. It’s one of the elements of the selling and communication method. Advertising win over folks to shop for merchandise. All advertising contains each info and persuasion. Nowadays we are able to say advertising could be a communication, marketing, public-relation, info and persuasion method. This study is to look at however a client connects with promotional techniques utilized by advertising business in India. The advertising business in India is dynamic at a really quick pace. The promotional techniques that square measure currently being employed by the businesses is that specialize in a social cause and mistreatment folk as their whole representatives instead of mistreatment celebrity faces. Television, typically known as “king” of the advertising media has been perpetually facing challenges from not solely the digital medium, however conjointly from the web ads and social networking sites .In alternative words we are able to say that it’s a complete psychological treatment of the buyer and a really artistic and exciting area also.
Copyright (c) 2024 Siddhant Vasantrao Wadmare (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Quantity Surveying Profession and Its Prospects in Nigeria
The study assessed the prospects of the Quantity Surveying profession in Nigeria. The study identified and evaluated the level of performance of the identified functions performed by the quantity surveyors in the Nigerian Construction industry. The study reveals that there is a high level of performance of the basic functions of the quantity surveyors which include feasibility and viability studies, contract documentation, life cycle costing, preliminary cost advice, etc. The study also examined the factors militating against the effective performance of the quantity surveyor’s functions in the Nigerian Construction industry. The study identified and presented some possible factors militating against the performance of Quantity Surveying functions and some anticipated measures to enhance the quantity Surveying profession for evaluation by the respondents using structured questionnaires. The data collected were analyzed with SPSS version 23 using frequencies and mean item scores. The study revealed some major factors militating against the effective performance of the quantity surveying profession in the Nigerian Construction industry like widespread corruption in Nigeria with a mean score of 4.53, obsolete curriculum and inadequacy in modern equipment with a mean score of 4.41, professional rivalry from kindred profession with a mean score of 4.35, level of adoption of UT with mean a score of 4.32, and inadequacies in academic and professional training with a mean score of 4.18 among others. The study equally revealed some important measures requiring implementation to enhance the quantity of Surveying profession in Nigeria like a clear delineation in professional functions in the construction industry to curb professional rivalry with a mean score of 4.35, reviewing the curriculum of Tertiary Institutions with a mean score of 4.24, improving professional skills through continuing professional development with a mean score of 4.15, improving technological applications in the execution of Quantity Surveying functions with a mean score of 3.91 and professional certification in specialized areas with a mean score of 3.85.
Copyright (c) 2024 Uwadia E.F, Usman D.D.M, Amiebenomo M.I, Sumanu S.O (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Internal Security, Management of Funds and IPPIS Challenges among Unions and Cooperative Societies in Tertiary Institutions in Nigeria
The constant outcry of misuse and mismanagement of funds in governmental organisations have given concern to several researches, debates and blame games. Our focus in this qualitative study is to interpretively examine the extent of internal security and management measures that are explorable in curtailing the inability to recover dues and third party loans in an IPPIS challenge-prone era among unions and cooperative societies in tertiary institutions in Nigeria, the University of Uyo, Uyo being our focus point. The study is an interpretive research that employed semi-structured interviews for the chairpersons of ASUU, SSANU, NASU and NAAT and the presidents of cooperative societies run by the unions in a federal university such as ours. These chairpersons and presidents were purposively selected for the study. Three research questions were raised to guide the study: What internal security measures are put in place by the unions to ensure recovery of dues and third party loans from debtors? How do the cooperative societies manage their funds and recover dues and third party loans during the IPPIS era? What relationship exists between the unions, cooperative societies and IPPIS office for dues and third party loans recovery? The findings of the study showed that there is no full proof of internal security measures put in place to recover dues and third party loans; that committees are set up in the cooperative societies to manage their funds through several management strategies; there is no clear relationship between the Unions, cooperative societies and IPPIS Office to aid in the recovery of dues and third party loans in the university. The study recommended among others that the IPPIS should be transparent enough to abide by the laws of its establishment in order not to under mind its primary functions of deduction and remittance of dues and third party loans to beneficiaries.
Copyright (c) 2024 Princewill I. Egwuasi, Emem E. Umoren, Husseina K. Wakili, Rebecca J. Akpabio (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Uttarakhand Gramin Banks’ Services on Rural Economic Development in Uttarakhand with Reference to Dehradun
From its origins in the 18th century, the Indian banking sector has come a long way. The financial revolution resulted in the introduction of ATMs, debit and credit cards, NEFT, RTGS, and internet banking, among other things. However, technological developments around the world have put pressure on the banking sector to use better technology. This paper focuses on Uttarakhand Gramin Banks’ innovative banking services and its efforts made in uplifting the rural economy in Dehradun region of Uttarakhand. The study aims to investigate the effect of emerging technology on rural customer’s satisfaction level and the growth of the rural economy in the Dehradun area. Primary data was collected from the banks’ customers and analyzed, yielding substantial results on the subject. The result shows that customers are not satisfied to an extent with the services of this bank and its efforts in enhancing the rural economy .The rural banks needs to enhance its services in terms of quality and provide effective banking services for rural development.
Copyright (c) 2024 Dr. Amit Kumar Uniyal, Mr. Ravi Prasad (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
A Study on Air Traveller’s Satisfaction of Service Quality for Jaipur International Airport (JIA)
This paper explores on service quality of an Jaipur International airport, which is more influenced on the passenger satisfaction. Measuring and improving service quality has become an important. The quality of airport services for passenger is investigated in this paper using Airport Council international Airport service Quality (ASQ) method. The data were collected through structured questionnaire addressed to departing and arrival passengers. Passengers expressed their perceptions according to an ordinal verbal scale about some service factors concerning aspects such as Check-In, security, Airport facilities, access, and arrival services etc. We propose an ordered ACI ASQ model with the aim to investigate on the result from the analysis has suggested that all the dimensions of service quality influences the passenger satisfaction. The information endowed with the study can be used for designing the marketing strategies to improve the passenger satisfaction in aviation industry.
Copyright (c) 2024 Dr. Manoj Kumar, Krishan Kant Meena (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Striking the Balance Between Real Happiness and Materialistic Happiness: India Vs Finland
This endeavor is a promising attempt to find out the real materialistic happiness of human beings in the world, especially when compared to the world’s materialistic happiest nation with densely populated nation India by considering the factors which are already considered for the happiest study, like GDP, human development index, social welfare, individual freedom to make choices in life, generosity, degree of corruption in the country and good life expectancy. To try and find out the real factors for happiness in the world. Material happiness is available outside of human beings, whereas the real happiness lies within every one of us, which is beyond our measurement.
Copyright (c) 2024 Dr. Periasamy P, Dr. Dinesh. N, Dr. Kambam Vedantan (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
Prospects for the Indian Affiliate Marketing Industry: Growth of Affiliate Programs and Channels
This paper discusses affiliate marketing, in which the seller or service provider is a rewarding and fulfilling agent so-called affiliate for each visitor, which through its way to attract a dealer there, who performed some action, either directly make purchases, register to subscribe to a newsletter, or simply browse the site. Affiliate marketing drives 16% of ecommerce sales in the U.S. and Canada. Amazon’s affiliate programme, Amazon Associates, has the greatest market share among affiliate networks (46.15 percent). Affiliate marketing is one of the most effective forms of digital advertising. Increasing Internet usage worldwide is propelling the affiliate marketing industry, particularly in India. Tata Strategic Management Group titled “Affiliate Marketing in India – The Next Frontier”. There are 75 highest-paying top affiliate programmes in India for 2020, organised by niche. Affiliate marketing involves three parties: the advertiser, the publisher, and the consumer. According to STATISTICA, 84 percent of U.S. Publishers and Advertisers use affiliate marketing. Adoptability and future potential of affiliate marketing in Indian enterprises is the focus of this study paper.
Copyright (c) 2024 Dr. Anil Sharma, Dr. Hiren Harsora, Ms. Medha Sharma (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
The Dilemma of Isolation and Emotional Turmoil: the After Effects of the Pandemic
Novel Corona Virus Disease popularly known as the COVID 19, has had a significant impact on the lives of people around the world after crossing borders from China. It not only took the life of millions of people but also imparted mental disorders among the population. The phenomenon has led to massive reaction of the public, the news channels providing the live updates has raised the anxiety level of the people by several times, leading to numerous mental health issues among a diverse population. Thus, the paper aims to identify the long-term effects of the pandemic on the population of the world. For the purpose, both primary and secondary sources of data collection were used relying more upon the secondary method. Then a detailed discussion was carried out on the basis of the collected data, and finally the matter has been concluded and constructive recommendation has to improve the mental state of the people in India and globally.
Copyright (c) 2024 Kuljit Kaur (Author) https://creativecommons.org/licenses/by-nc-nd/4.0