Investment Knowledge Effects Share Ownership Among Civil Servants in Moshi Municipal Council, Tanzania
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This study investigated on how investment knowledge and education affects share ownership among civil servants in Moshi Municipal Council, Tanzania. The study was grounded by Social Exchange Theory, which suggested that people are more likely to invest when they believe that the benefits of ownership outweigh the risks and costs associated with ownership. This study used mixed approach to collect and analyze data both qualitative and quantitative within the same research project. Concurrent Design was used to provide a comprehensive understanding of the topic of study by triangulation data obtained from multiple sources. A sample size of 187 respondents were obtained using the Yamane Formula through purposeful and stratified random sampling. Questionnaire and key informant interview were used to gather data. Data was analyzed through Pearson Correlation Model and presented through Tables. Pilot testing of the research instruments was conducted to test validity and reliability of the instruments. The instruments were examined by research professionals to determine their validity, and a Cronbach's alpha of 0.78 was obtained for reliability of the research instruments through Statistical Package for Social Science. Ethical guidelines for data collection were ensured to promote moral principles. Statistical Package for Social Science (SPSS) was used to code the obtained data, evaluate the descriptive statistics, and show the results in tables. The study revealed that there is a statistically significant effect between investment knowledge and share ownership among civil servants in MMC and concluded that education and knowledge of investors play a significant role in enhancing investor’s decision to participate in share ownership. Lastly, the researcher recommends that Efforts should be done to increase knowledge and education among civil servants regarding share ownership. Providing access to reliable information, financial advisors, and training programs to empower share ownership participation in Tanzania.
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