Pattern of Book Advertisement of Amar Ekushey Book Fair 2023: A Study of Bangladesh

Abstract

Amar Ekushey Book Fair is the national book fair of Bangladesh. The book fair is held every year in February at Bangla Academy premises and Suhrawardy Udyan. This book fair is one of the largest book fairs in the world in terms of the number of readership and duration of the fair. Amar Ekushey Book Fair is associated with the movement and spirit of the mother tongue of Bengali which gives a different dimension to this book fair and makes difference from other book fairs organized in different countries of the world. Book advertising is one of the most effective ways to promote a book. In the Amar Ekushey Book Fair, book advertisements have been circulated for a long time to disseminate information among the readers. With the passage of time, the form of advertisement and various additions through advertisement have become modern. During the book fair, most of the creative publications in Bangladesh focus on the Amar Ekushey Book Fair and advertise the book.This study explores the overall picture of communication with readers through book advertisements and advertisements of the Amar Ekushey Book Fair to be held in 2023 through surveys and interviews. A total of 100 respondents were collected with an equal male-female ratio as well as 50 publications has been collected. The study found that 66 percent of publishers advertise books at book fairs. The most unprecedented result of this research is the fact that now many publications do not advertise books. It is expected that in the near future, most of the publications participating in the Amar Ekushey Book Fair will present the information of the book to the readers through book advertisements. Finally, the paper includes recommendations for publishers to effectively advertise their books and select media based on their readership preferences.